How Artificial Intelligence and Machine Learning are 2 Keys to Revive BSNL

Last updated on March 21st, 2023 at 12:29 am

Bharat Sanchar Nigam Limited (BSNL) in India has been facing challenges for quite a long time, almost more than a decade. BSNL, once a monopoly and the market leader in the telecommunications sector, has lost its market share to private operators in recent years, mostly to Jio and Airtel. How Artificial Intelligence and Machine Learning are Key to Reviving India’s Telecom Giant, BSNL. Even its legacy landline market share has been decreasing very fast and Broadband market share has been captured by private telecom operators as well as many regional cable operators. The company has been facing financial difficulties due to a decline in revenue and an increase in competition, leading to a decline in its market share.

The Indian government has taken various steps to revive the company, including infusing capital, reducing its debt, and implementing reforms. However, these measures have yet to bring about a significant improvement in the company’s financial performance.

Despite these challenges, BSNL remains an important player in the telecommunications sector in India and continues to provide essential services to millions of customers across the country. The Indian government and the company’s management are taking steps to revitalize the company and regain its market share.

How Artificial Intelligence and Machine Learning are Key to Reviving India's Telecom Giant, BSNL

Just a few days ago, I came across some interesting articles about A.I. (Artificial Intelligence) and, more precisely, the recent development known as ChatGPT.

ChatGPT, (OpenAI) “is an AI chatbot system that OpenAI released in November 2022 to show off and test what a very large, powerful AI system can accomplish. You can ask it countless questions and often will get an answer that’s useful.”

Realizing that I’m not an expert in everything related to technology, I choose to try this out. I asked the simple question, “What is the state of the BSNL in India, and How AI or ML can help BSNL to compete with Jio and Airtel and improve customer experience?” It took about two seconds to get a 500+ word response which is shown below.

Table of Contents

To revive BSNL and increase its market share, the following steps can be taken:

Improving network quality and coverage: BSNL can focus on upgrading and expanding its network infrastructure to provide better connectivity and coverage to customers.
Offering competitive tariffs: BSNL can review its pricing strategies and offer tariffs that are competitive with those of private operators which the BSNL is already offering.
Introducing new and innovative services: BSNL can explore new areas of business such as fiber-to-the-home (FTTH) services, cloud computing, and managed services to increase revenue streams which the BSNL is already providing FTTH services.
Embracing digitalization: BSNL can implement digital technologies such as automation, Artificial Intelligence, and big data analytics to streamline operations, improve customer experience and reduce costs.
Collaborating with other players: BSNL can forge partnerships with technology companies, content providers, popular OTT platforms like Netflix, Prime Video, Sonylive, etc, and other players to expand its offerings and reach new customer segments.
Improving financial performance: BSNL can focus on reducing costs, improving operational efficiency, and increasing revenue through better financial management.

When again I asked to suggest more steps then chatGPT responded below

Sure, here are some additional steps that BSNL management can take to revive the company:

Employee engagement and training: BSNL can invest in its employees by providing training and development programs to improve their skills and motivation.
Marketing and brand building: BSNL can enhance its marketing efforts to increase brand awareness and customer engagement.
Developing partnerships with state and local governments: BSNL can collaborate with state and local governments to implement digital initiatives and bring internet connectivity to rural and underserved areas.
Exploring new revenue sources: BSNL can look for new revenue sources such as tower leasing, passive infrastructure sharing, and enterprise services to diversify its income streams.
Focusing on enterprise customers: BSNL can target enterprise customers by offering customized solutions and value-added services to meet their specific needs.
Improving procurement processes: BSNL can streamline its procurement processes and adopt a more efficient and cost-effective approach to acquiring equipment and supplies.

In response to “How Artificial Intelligence or ML can help BSNL to compete with Jio and Airtel and improve customer experience?” the following results shown

BSNL can compete with its rivals Jio and Airtel by improving customer experience in the following ways:

Adopting 5G technology: By investing in 5G technology to offer faster and more reliable internet connectivity to its customers however BSNL is still struggling with the deployment of 4G services.
Improving network quality and coverage: By focusing on upgrading and expanding its network infrastructure to provide better connectivity and coverage to customers.
Offering bundled services: By offering bundled services such as broadband, landline, and mobile services to increase customer loyalty and revenue.
Partnering with other players: By forging partnerships with technology companies, content providers, and other players to expand its offerings and reach new customer segments.
Network Optimization: Artificial Intelligence and Machine Learning algorithms can be used to optimize BSNL’s network, identify and resolve issues in real-time, and improve overall network performance.
Customer service: By using Artificial Intelligence and Machine Learning-powered chatbots to provide 24/7 customer support, reducing wait times and improving the overall customer experience.
Predictive Maintenance: Artificial Intelligence and Machine Learning algorithms can be used to predict network failures and schedule maintenance before they occur, reducing downtime and improving network reliability.
Personalized services: By using AI and ML algorithms to analyze customer data and offer personalized services and recommendations, improving customer engagement and loyalty.
Fraud Detection: AI and ML algorithms can be used to detect and prevent fraud, protecting BSNL’s customers and improving customer trust.
Network planning and deployment: AI and ML algorithms can be used to automate network planning and deployment, reducing costs and increasing efficiency.