Last updated on March 9th, 2023 at 12:35 am
Over-the-top (OTT) content has become increasingly popular as consumers move away from traditional cable and satellite TV subscriptions and towards streaming services like Zee5, Disney+ Hotstar, SonyLiv, Eros Now, etc. To meet this demand, many internet service providers (ISPs) are now bundling OTT services with their broadband plans. Bundling OTT services with broadband plans can be a competitive advantage for ISPs therefore Tata Play Fiber has finally introduced bundling of broadband plans with OTT
Why should you prefer broadband plans with OTT?
As more and more consumers turn to OTT services for their entertainment needs, ISPs that don’t offer access to these services may struggle to attract and retain customers. By bundling OTT services with their broadband plans, ISPs can differentiate themselves from competitors and provide customers with a more complete entertainment package.
Bundling OTT services with broadband plans can help ISPs to retain customers and reduce churn. When customers have access to all their favorite content through a single plan, they may be less likely to switch to a competitor that doesn’t offer the same level of convenience. Additionally, customers who are locked into a long-term contract with an ISP may be more likely to renew their contract if they are happy with the OTT services that are included.
Bundling OTT services with broadband plans can provide a new revenue stream for ISPs. While broadband service may be the main source of revenue for many ISPs, bundling OTT services can provide an additional source of income. ISPs can negotiate partnerships with OTT providers and earn a commission on every customer who signs up for a bundled plan.
Overall, bundling OTT services with broadband plans can be a win-win for both ISPs and customers. ISPs can attract and retain customers, differentiate themselves from competitors, and generate additional revenue, while customers can enjoy a more complete entertainment package at a lower cost. As the demand for OTT content continues to grow, it’s likely that more ISPs will start bundling these services with their broadband plans.
So keeping in view the sentiments of customers and the benefits of OTT, Tata Play Fiber has finally introduced bundling of broadband plans with OTT, and they appear to be expensive as compared to other ISPs in India. Tata Play Fiber provides broadband services in a number of important Indian cities, including Kolkatta, NCR, Delhi, Mumbai, Chennai, Bengaluru, Jaipur, Pune, etc.
Customers won’t need to acquire subscriptions to numerous OTT platforms in order to access content while on the go because Tata Play Fiber’s internet package will include 20+ OTT apps. The Tata Play Fiber provides an OTT package with its all broadband plans starting at speeds of 50 Mbps and including the following Apps
List of more than 20 OTT apps
Zee5, Disney+ Hotstar, SonyLiv, Eros Now, Lionsgate Play, Hungama Play, Voot Kids, Shemaroo, Mx player, Hoichoi, Chaupal, Planet Marathi, Epic On, Docubay, Reel Drama, SunNXT, Curiosity, NammaFlix, and Koode.
Tata Play Fiber Broadband plans with and without OTT bundles.
Customers who choose the six and twelve months validity plans from Tata Play Fiber are the only ones who can take advantage of OTT subscription benefits. For example, the cost of the basic 50 Mbps plan is Rs 5100 for six months and Rs 9600 for a full year with OTT while without OTT, the cost of the same broadband plans is Rs 3300 and Rs 6000 only.
Tata Play Fiber, as can be seen above, offers a range of bundled plans that combine high-speed internet, unlimited data, and other value-added services such as free subscriptions to popular streaming services like Disney+ Hotstar, Amazon Prime Video, and Zee5. Here are following some reasons why these bundled plans are considered the best:
- High-speed internet with speeds ranging from 50 Mbps to 1 Gbps. This means you can enjoy seamless browsing, streaming, and downloading without any buffering or lag.
- Unlimited data, which means you can download and upload as much as you want without worrying about data caps.
Overall, Tata Play Fiber bundled plans offer high-speed internet, unlimited data, value-added services, affordable pricing, and excellent customer service, making them an attractive option for internet users in India.
For more details on other Broadband plans with OTT, click here
