AT&T, US have announced to launch a new Mobile Share Value Plan starting from December 8 to target the new customers who can save $15 on their monthly bills. To save this much, they have to do any one of the followings.
- They have to buy a new smartphone for no down payment with AT&T Next for a longer contract period of 26 months (normal contract period is 20 months) and want to upgrade their device after 18 months (Normal eligible period is 12 months)
- They bring their own compatible smartphone
- They buy a new smartphone at full retail price or
- They are no longer under any contract plan and want to switch to the this new plan
From December,8, the cost of adding a smartphone will be flat $40 monthly instead of $30 to $50 depending on the data usage. This will increase cost of adding smartphone by $5 or $10, who opt for data plans 6GB and more.
But for the new customers, who will opt for new Mobile share value plan, will be given special rate of $25 for each smartphone, a saving of $15 per month.
AT&T is hiking the cost for data plan of 1GB and 2GB by $5, lowering the cost of data plan of 6GB from $80 to $90, the cost of 10GB data plan will also be lowered to $100 from $120. A new data plan of 8GB is also being introduced which will cost $90 per month.
A brief of Mobile Share plans before and after December,8 is shown as below
When H2O, a MVNO of AT&T, can offer 1GB of data plan for $40 to a No-contact customer then why a customer will adopt 1GB of data plan of AT&T for $70 ?
As per above table, for a family of three, the cost of using 2GB data per month costs $130 while T-Mobile offer similar plan, Simple Choice plan for three family members for just $100 with more data usage, 2.5GB
Analysis of table also reveals that customers who opts data plans up to 10GB gets benefited by up to $25 per month while higher data plan users got benefit of just $5 only as compared to present costings.